To feel your best, perform your best and live a long life in good health, your health needs to be optimal.

The Optimal Health Challenge is a training in the practices, pillars and principles for unlocking optimal health, a high state of physical, cognitive, emotional and mental health. Optimal Health is foundational to healthy longevity and inner wellbeing, and an essential driver of sustainable high performance. You will emerge from this enlightening 60-day process having discovered your current level of health, fitness and biological age and knowing how to: • Create and sustain high levels of energy, focus and wellbeing • Upgrade your sleep, transform your body composition and improve your nutrition • Reduce your risk of developing cardiovascular disease, neurodegenerative disease and cancer • Assess, track and improve every dimension of your health • Access expanded states of consciousness and creativity on-demand • Skilfully manage stress, emotions and perceptions • Create a lifestyle that supports optimal health and longevity.

Course Leader

Dr. Mark Atkinson, MBBS, BSc (HONS), FRSPH is a medical doctor, human potential teacher and founder of Optimal Health Medicine. He has 25 years of experience in helping people optimise their health and unlock higher states of wellbeing, performance, and consciousness. Mark is founder of the Human Potential Academy, whose courses include the Optimal Health Practitioner Certification program and Human Potential Coach training. His books include The Mind-Body Bible and True Happiness – Your Complete Guide to Emotional Health. Mark is a Fellow of the Royal Society for Public Health, Fellow of the American Institute of Stress and Member of the Institute for Functional Medicine. He received his medical degree from Imperial College London.

Dr. Mark Atkinson

Senior Instructor

Felix Hirschburger, MA, is a senior instructor at the Human Potential Academy and a Certified Optimal Health Practitioner. He has over 10,000 hours of coaching experience with entrepreneurs, executives and athletes. He holds a MA in economics and is a Professional Certified Coach (PCC/ICF). He is also a licensed hypnotherapist, Wim Hof Method Instructor and trained in different breathwork practices. Felix is a former member of the management board of the Swiss market leader in Career and Executive Coaching, University lecturer in the areas of coaching / leadership and TEDx speaker. Felix is the co-founder of Psychological Fitness International.

Felix Hirschburger

Next Challenge

Commences Monday Sept 18, 2023

The Optimal Health 60-Day Challenge consists of 9 live (45-minute) calls using zoom on consecutive Mondays at 12pm ET / 5pm UK, regular emails, online learning platform (hosts recordings and additional content and health assessments), plus access to a private community.


  • When does the challenge start and finish?

    It commences Monday Sept 18 and finishes Nov 13.

  • When are the live calls?

    They take place on 9 consecutive Mondays at 5pm UK (12pm ET). Live call 1 is on Sept 18 and the final call on Nov 13. Each call lasts 45 minutes.

  • What happens if I can't attend the live calls?

    They will be recorded and posted to the learning centre within 24 hours.

  • Will I be able to receive personal health advise in this challenge?

    This Challenge provides generic health information that is suitable to groups of people. Please email us for details of our Optimal Health consultations.

  • What is Optimal Health 360

    This is our one-year health optimization program for executives, leaders and entrepreneurs. It includes: a) 90-Minute Optimal Health Consultation with Dr Mark; b) 360 assessment and tracking of physical, cognitive, emotional and mental health; c) All recommended blood tests and functional health testing; d) Provision of a Ultra-Personalized Optimal Health Plan; e) Monthly coaching and breathwork training with Felix; f) Quarterly 60-minute Follow-Up Consultations with Dr Mark; g) Advanced Personal Mastery Skills training with Dr Mark (including neurofeedback and HRV training); h) Unlimited support via What’s app. Plus optional 3 day in person Optimal Health Intensive with Mark & Felix. For more information please email

  • Do you offer optimal health programs for companies/employees?

    Our sister company, Psychological Fitness International provides bespoke optimal health focused programs for employees and companies. Please email for more information.

  • What is your disclaimer?

    The Optimal Health Challenge is for informational and educational purposes only. It is not intended to provide medical advice or to take the place of such advice or treatment from a personal physician. All participants of this challenge are advised to consult their doctors or qualified health professionals regarding specific health questions. Neither Mark Atkinson or Human Potential Academy the publisher of this content takes responsibility for possible health consequences of any person or persons reading or following the information in this educational content. All participants, especially those taking prescription or over-the-counter medications, should consult their physicians before beginning any nutrition, supplement or lifestyle program.

  • What is your refund policy?

    We do not provide refunds.

  • Can my partner do this with me?

    They can. Going through the challenge together can make for a rewarding experience. Your family partner attend the live calls with you. You do not need to purchase another place on the course for them.

Look, Feel & Perform Your Best

Receive a complete program for unlocking your physical, cognitive, emotional, mental health.